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Fast Food Chains Want You to Embrace ‘Fourthmeal’

8 Aug

What do you all think about adding extra meals to the day? Fast food chains hope you are in favor of it- and they are marketing more heavily towards consumers who want to find munchable deals after midnight or before 6 a.m. Great article from TIME Magazine was published today about the ‘questions’ that several well-established fast food chains are posing to consumers. For example, ‘2a.m. breakfast, anyone?’

Fast Food Chains Want You to Eat More Than the Usual Breakfast, Lunch, and Dinner

You’d think that McDonald’s, Taco Bell, and other chains would be satisfied to draw in crowds who come during the normal meal hours, and who order food and beverages that are normally enjoyed during those hours. Instead, in the never-ending quest to boost sales at all hours of each and every day, chains find it far too limiting to accept classic nutritional concepts — like that there should only be three meals per day, and that it’s not a good idea to start the day off with a sugary soft drink.

Here, a few questions fast food giants are posing to consumers:
2 A.M. Breakfast Anyone?
For a few weeks now, reports Columbus Business First, McDonald’s has been testing out “Breakfast After Midnight” at more than 100 locations in central Ohio. As soon as the clock strikes 12, customers can order Egg McMuffins, breakfast burritos, hotcakes, and other favorites normally only served during the morning hours.
The program is part of McDonald’s “Nocturnivore” campaign, aimed at attracting late-night (or very early morning) diners who are hungry, or perhaps just bored and looking for something to do, to its restaurants, which are increasingly open 24 hours a day. For obvious reasons, the wee hours of the morning are the slowest for business at fast food restaurants. Just 1% of quick-service restaurant foot traffic arrives between 2 a.m. and 5 a.m. But McDonald’s wants to change that, and is waving the prospect of an extremely early breakfast as a way to drum up business during the normally dead time period.

Soda: Breakfast of Champions?

USA Today recently highlighted the mini push to encourage fast food diners to have a sugary soft drink with breakfast, rather than the usual orange juice or coffee. In one promotion, Steak ‘n Shake was offering a free breakfast taco with the purchase of a $1.79 28-ounce Coca-Cola between the hours of 6 a.m. and 11 a.m. A 28-ounce soda, by the way, would be a full can’s worth (12 ounces) in excess of the soda ban proposed in New York City.

Since May, meanwhile, many Taco Bells have been promoting what it calls “MTN Dew A.M.,” a concoction mixing Mountain Dew and orange juice, served until 11 a.m.


Happy One Hundred Years, Girl Scouts!

6 Jan
 The Girl Scouts turn 100 this year – and they’ve got a special cookie out to celebrate.
While it’s true that they are not a local dining spot or cooking-related news story (the main themes of this blog), the girl scouts have been a big part of communities big and small all across the country for a century now – and we think that deserves a congrats!
The following is from – check out the article on their site too!

Savannah Smiles are the New Girl Scout Cookie

January 6, 2012

To celebrate their 100 year anniversary, the Girl Scouts are releasing Savannah Smiles, a lemon cookie inspired by the organization’s founder Juliette Gordon Low.  According to the website “…these bite-sized, lemon-wedge cookies dusted in powdered sugar and bursting with lemon flavor. Enjoy these delightful treats, remember where Girl Scouts began …and smile…we are so proud to offer this special cookie that will delight customers and remind girls of their rich heritage and unlimited future.”  Sounds like these cookies are staking great claims of dreaming and happiness but do they taste good? I suppose the only way to find out is to buy a box.  To find out where girl scout cookies are sold near you, click here.

Women Are Owning the Restaurant Industry!

13 Apr

Did you know that Nearly half of all Americans have worked in the restaurant industry at some point in their lives? Or that one in four adults had their first job experience in a restaurant? How about the fact that nearly 50% of restaurants are now owned by women?

The restaurant industry has historically had a very important social and economic role -within communities, and also worldwide – and new research is bringing some fascinating findings to light. Check out the National Restaurant Association’s detailed stats below…

New Research Report Shows Nearly 50% of Restaurants are Women Owned

National Restaurant Association Number of Minority Managers in Restaurants on the Increase

New research from the National Restaurant Association shows that nearly 50 percent of restaurants are now owned by women.
The research also shows that restaurants employ more minority managers than any other industry, and that Hispanic restaurant ownership has increased 42 percent in the past five years.

“As the second largest private sector employer in the country, the restaurant industry continues to provide opportunity for millions of individuals from all backgrounds who strive to achieve the American dream,” said Scott DeFife, Executive Vice President for Policy and Government Affairs at the National Restaurant Association. “The numbers are impressive – more women and individuals of diverse backgrounds are becoming restaurant entrepreneurs, or are pursuing lifelong, successful careers in the industry.”

The National Restaurant Association recently launched its “America Works Here” campaign, a year-long advertising campaign that will highlight some of the industry’s most impactful statistics and tell “chapters” in the restaurant industry’s story. The first ad, launched in January, highlights the 13 million jobs created by restaurants, and the more than $1.7 trillion the industry added to the economy.

Nearly half of all Americans have worked in the restaurant industry at some point in their lives, and more than one in four adults had their first job experience in a restaurant. Eighty percent of restaurant managers got their start as front-line employees. Restaurants are primarily small businesses – 93 percent have fewer than 50 employees.

“Many lawmakers may not know that America’s restaurants run on an average profit margin of three to four percent,” said DeFife. “It is critical that there is a commitment in Congress and in state capitols to a pro-business climate that helps America’s restaurants continue to be an engine of economic and job growth.”